At Labelexpo, Doug Edwards, CEO of Xaar, a leader in industrial inkjet technology, is on hand to discuss Xaar’s new Laydown Technology, which is now available for printing a range of textured effects on labels, folding cartons and other products. Such high-build, textured effects (also called tactile or dimensional effects) can be used to significantly enhance the shelf appeal of products and ensure that they stand out when on display.

In addition, further highlighting the company’s continuing innovation, Xaar is announcing the extension of its Xaar 2001+ high performance printhead family to include UV applications such as printing labels and cartons.

The latest technology from Xaar, High Laydown (HL), is a unique technology that adds to Xaar’s valuable range of deposition technologies and enhances Xaar’s growing Intellectual Property portfolio. When incorporated into the Xaar 1003 and Xaar 2001+ printheads, it can be used to print very high levels of UV clear varnish, even at high speed. The Xaar 1003 GS12U can print an 80 micron layer thickness at 25 m/min line speed, or a 50 micron layer at 50 m/min, in a single pass, thereby building in texture as part of the print process.

Texture provides a raised effect which transforms standard labels and folding cartons into high-value packaging for products that can command a premium. A recent InfoTrends study (CMYK: The Use of Special Effects in Digital Printing) found that print buyers are willing to pay up to 89% more for textured effects compared to standard CMYK-only work.

As well as adding texture as part of the print process, Xaar’s HL Technology can be used for producing raised foil effects for extra impact. Tactile information effects such as warning triangles required on hazardous products and Braille can also be created without the need for an additional print stage or process.

Overall, digital technology provides a compelling alternative to rotary screen techniques commonly used for printing textured labels. Digital print avoids the need for custom rotary screens, which can be time-consuming and costly to produce, as well as often needing to be outsourced to specialist suppliers. Removing this requirement means that adding texture is now within reach for short and medium label runs using Xaar’s HL Technology; previously rotary screen techniques may have been too expensive to offer this feature.

Similarly, while other digital alternatives typically require multiple print bars to build up sufficient layer thickness, or machines to run at low speeds, the textured effects can be created easily with a single print bar running at a reasonable production speed with Xaar’s HL Technology.